The restaurant is deemed "the finest eating establishment ever established for eating" in Bikini Bottom, and it is constantly challenged by its primary competitor, the Chum Bucket, which is operated by Plankton, a plankton and Karen, a waterproof supercomputer and Plankton's wife. SpongeBob SquarePants (who works as the fry cook) and Squidward Tentacles (the cashier) are the only full-time employees. Krabs' daughter Pearl will inherit the Krusty Krab when she grows older. Krabs), who is also the owner and manager. It is famous for its signature burger, the Krabby Patty, the formula to which is a closely guarded trade secret.
#The rusty crab series
If you have concerns about unauthorised use of your trademark, or if you’ve not protected your brand yet, contact our experienced team for advice.The Krusty Krab is a fictional fast food restaurant in the American animated television series SpongeBob SquarePants. This story highlights the importance of protecting your brand from reputational damage by securing your trademark. Viacom are also seeking $350,000 in compensation for reputational damages, any profits from the pop-up’s sales, and a 10 percent royalty fee. In the cease and desist, they have asked that the pop-up’s parent company, Pixi Universal, immediately cease using any SpongeBob trademarks, images or names affiliated with the show. Viacom claim that the actions of The Rusty Krab harm the “trusted Nickelodeon brand,”. They have also accused the restaurant of illegal cybersquatting for using the phrase “Rusty Krab” in its domain name.
According to Viacom, associating any SpongeBob marks with alcohol is a violation of its licensing terms for any product. In the lawsuit, Viacom alleges that the pop-up is “a bad-faith attempt to capitalize on the success of the SpongeBob SquarePants franchise,” arguing that the restaurant’s branding is specifically targeted towards children despite serving a menu of mostly alcoholic beverages. This is Kefi HTX’s artistic adaptation recreation of an amazing series that added value to our childhood!” The Rusty Krab social media account, which uses images of the characters, has received “numerous public complaints from concerned parents who, after paying high ticket prices believing they would get an authentic SpongeBob SquarePants experience, voiced disgust at the Infringing Restaurant’s purportedly unsanitary conditions and unsafe food.”Ī disclaimer on the Rusty Krab’s website reads: “We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with Nickelodeon, or the Spongebob brand directly, or any of its subsidiaries or its affiliates. Viacom claims Rusty Krab's marketing targets children and SpongeBob fans to deceive the public into thinking it's officially affiliated with the show. Not only is the restaurant decked with trademarked features, but it’s also advertised as “Houston’s VERY FIRST SpongeBob SquarePants Inspired Pop-Up Restaurant and Bar!". The multiple trademarks include names, images, characters, and re-creations of details from the cartoon. Viacom claim that The Rusty Krab restaurant is blatant rip-off of the cartoons famous The Krusty Krab. Viacom, the parent company of Nickelodeon, is suing Houston based pop-up restaurant claiming that it’s SpongeBob SquarePants theme in violation of multiple trademarks. Houston pop-up in hot water over SpongeBob theme
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